• Member
• August 12, 2022

INDUSTRY ACADEMIA COLLABORATION

Great  Products And  Services 

Require Both Wings And  Landing  Wheels

Creating Mutual  Value
Academia  Industry collaboration

In the Age of Knowledge economy Institutions of learning are the leading drivers of  economy  as knowledge can make a difference to all  activities of the value  chain .  Due  to  wide  availability of  information  Academia has   to  change from  knowledge disseminator  to knowledge generator .  Reframing of  colleges  /institutions  of learnings   as knowledge servers  for  all knowledge needs of Its surroundings and settlements is  a   inflexion point in   the  evolution of academia  .

 

Creating Mutual  Value

In the  Age of Knowledge Academia  is leading driver of economy as knowledge can make a difference to all economic  activities . Academia is at the inflexion point   in evolution   from  knowledge disseminator  to knowledge generator and  knowledge  server  .  Industry Academia  collaboration is imperative  as Great Products and services require  both wings and Landing wheels 

 

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Outsourcing Research

 

SMEs must continually develop new  products and services. For many SMEs,  new product development may be costly due to inadequate  capabilities. Given the degree of resource intensity required for innovation and the high pace of technology diversification, the outsourcing of  R&D has become an imperative . ,and therefore knowledge resources outside the  boundaries of the firm are very important for SMEs.

Transforming Knowledge To Wealth

INTEGRATED  IDEA  TO PRODUCT/SERVICES   CONTINUUM

The framework of collaboration is based on combination of  Technology readiness level  and market readiness levels  starting  with idea at level 1 to  successful commercialization at level  10 .

MRL	Task/Process	Outcome
0	Perceived Need	Documentation of conversations, existing market research, and rough outlines of the problem
1	Notional Value Proposition	At least one draft value proposition statement
2	Notional Customer Characterisation	Business Model Canvas with the right side completed and potential customers identified to validate the value proposition and the canvas
3	Customer Discovery	A Business Model Canvas with the entire right side validated from customer feedback plus documented interviews of potential customers with the goal of understanding their view of the problem, solutions they may have tried previously, underlying assumptions surrounding the problem, the potential value of a solution without identifying your specific solution, and the financial value of having the problem solved.
4	Low-Fi MVP Design	A low fidelity MVP, metrics to quantify how well the Canvas and previous hypotheses match actual customer usage, and a set of diverse customers large enough to be statistically significant
5	Low-Fi MVP Campaign	Usage metrics and all feedback from customers and stakeholders
6	Revalidate Solution and Model	A fully validated Canvas and all resources necessary to build and test a Hi-Fi MVP.
7	High Fidelity MVP Campaign	Data, customer feedback, and metrics
8	Validate Model With MVP Results	A fully validated and documented Business Model Canvas
9	Go To Market Decision	A yes or no decision to launch
10	Establish Market .