Project "DrishtiFresh": Seeing the True Value of Vrindavan's Harvest

Compelling Narrative:

In the heart of Vrindavan, where the bounty of nature is cherished, imagine a new way to experience the freshest produce. "DrishtiFresh" – meaning "vision fresh" – proposes to use intelligent computer vision to see beyond the surface of every vegetable. It will objectively assess the quality and measure the exact quantity of the locally grown harvest, ensuring fair and transparent pricing for both the hardworking farmers and the discerning consumers of Vrindavan. DrishtiFresh fosters trust by providing clear information about the produce's quality and freshness right at the moment of purchase, celebrating the purity and value of nature's gifts. It  will empower local vendors with modern technology while preserving the authentic connection to the land and its fruits.

Short Summary of Benefits for Stakeholders:

• Farmers: Fair and accurate pricing based on the true quality of their produce, reduced post-harvest losses, and enhanced market access.

• Local Vendors: Increased efficiency at the point of sale, reduced errors and shrinkage, improved customer satisfaction through transparency, and a modern, trustworthy image.

• Consumers: Confidence in the quality and freshness of their vegetables, transparent and fair pricing, faster checkout experience, and support for the local agricultural community.

• Community of Vrindavan: Promotion of local agriculture, reduction in food waste, fostering of trust and ethical practices in commerce, and showcasing Vrindavan as an innovative hub rooted in its values.